Even in the digital age of social media and virtual business collateral, the physical business card stands as the one device that serves as a resume of contact information and business directive.
Bringing attention to the standard 3.5 x 2 inch business card and making it standout has transcended the obvious to the sublime. In all cases, businesses ask two questions:
Beyond a catchy design which lasts only a few minutes before it’s forgotten, here’s an example that we printed for one of our customers that has proven success and retention.
Beta Projects uses a unique matrix of upper and lower case letters and numbers printed on the back of their card to act as a password generator. Each card is printed with a unique random matrix and the user is required to imagine a shape and trace it on the matrix to generate a password. Typically the shape should include eight or more characters to be considered secure. As the user moves their shape to different positions on the matrix, a new password would be created.
Users have mentioned that this is an indispensable tool, and their only concern is losing the card – which could not be replaced with the same matrix. In that event, passwords would have to be recovered or changed.
Below, is an example using a highlighted triangle to demonstrate the technique. In this case the starting letter of the password is a reminder for which service the password is for. G is for Google, L for linked-in, and f for Facebook.
This simple device has added utility to the card and the contact information for computer service is never far away.
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Mailing address
Creative Digital Printing 6415 Karms Park Court Las Vegas, Nevada 89118
Phone numbers
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One Company. Multiple Technologies. Unlimited Possibilities. |
